Brand Design | Brand Marketing | Fashion Start-up | Fashion Trend

This is why every brand should have its own iconic piece and memes

ByCorrado Manenti 07/07/201728/08/2022

Alessandro Michele's Gucci Cruise 2018 collection was an extraordinary success in terms of publicity. Beyond the criticism that followed the fashion show and beyond the choice (judged highly questionable) of having indie musician Lucio Corsi and Baustelle frontman Francesco Bianconi walk the runway, Michele achieved the...

Brand Design | Cool Hunting

Can a trend really be predicted?

ByCorrado Manenti 29/06/201728/08/2022

You may have heard of normcore. Normcore' is one of the trends of the century, so much so that it threatened to be the word of the year for the Oxford English Dictionary in 2014, going head-to-head with 'bae'. The term was launched by the agency/art collective K-Hole during the presentation of generational branding at the Serpentine Gallery in London in...

Brand Design | Brand Marketing

Everything you need to know to start your menswear brand

ByCorrado Manenti 07/04/201728/08/2022

There are no longer any half seasons. With the Euro everything costs twice as much. On the Internet you can sell anything. Taking too many things for granted is the easiest mistake to make in any field, but for an up-and-coming designer it is particularly difficult to make up for it when an already established project starts to wobble for this very reason. If...

Brand Design | Fashion Start-up | Incentives

How to create your fashion start-up

ByCorrado Manenti 24/03/201728/08/2022

When you find yourself always busy following the latest trends, trying to get accredited to enter the industry's most strategic trade fairs, analysing street style with a clinical eye, and striving to network with other fashion professionals, you run the risk of getting swept up in a whirlwind of things to do, trapped...

Brand Communication | Brand Design | Brand Marketing | Social Media

Fashion Bog: Instructions for use

ByCorrado Manenti 17/03/201724/08/2022

If you aspire to become a style influencer, the Internet is the tool for you. Of course, being able to stand out from all those who have the same ambition as you is not easy, but with clear ideas and a bit of organisation this obstacle can easily be overcome. Tavi Gevinson,...

Brand Design | Brand Marketing | Fashion Start-up

The 11 things you absolutely must know if you want to create a fashion start-up

ByCorrado Manenti 10/03/201724/08/2022

The other day on Facebook, an article caught my attention. The title sounded promising, the image appealing, and the topic was right up my alley. I immediately rushed to read it, as it seemed to be right for me and came from an authoritative source for those of us in the industry, namely WGSN, one of the largest groups of...

Fashion Start-up | Brand Communication | Brand Design | Collection Design | Fashion Business Designer

Do YOU also want to be a designer? Everything that fashion schools don't teach you

ByCorrado Manenti 10/02/201728/08/2022

Among the many things we Italians are good at (and are recognised worldwide), fashion undoubtedly stands out. Even without being great experts or true aficionados, we can easily name many designers: Giorgio Armani, Miuccia Prada, Salvatore Ferragamo and so on, fascinating stories of people who, with their...

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