Fashion Moodboard: what it is and how to create an effective one

ByCorrado Manenti 30/08/202206/02/2023

Table of Contents Download Now: Click on the button below and follow the instructions: sign up and receive all materials for FREE Fashion Moodboard: a few tips on what it is, why to use it and why it can be useful before you start creating a collection. The moodboard is undoubtedly one of the most classic tools that are...

Fashion Trend

How hip hop took metal and pop ruined everything

ByCorrado Manenti 16/11/201728/08/2022

Remember when dressing like a metalhead was considered lame? When ripped jeans, oversized black sweatshirts, band t-shirts and studded belts were a clear sign of rebellion? From the 1990s onwards, the metal aesthetic has been the typical form of expression of a very specific subculture, reserved for a niche...

Brand Communication | Cool Hunting

The world is Gucci we are just dressing accordingly

ByCorrado Manenti 26/09/201728/08/2022

One of my favourite Wes Anderson films is Moonrise Kingdom. In particular, I like when Sam asks Suzy: "What kind of bird are you?", and she replies: "I am a crow". When we put on a costume our identity changes ? even if only temporarily. Moonrise Kingdom Alessandro Michele creates costume collections for Gucci...

Brand Communication | Brand Design | Brand Marketing | Cool Hunting

Trend forecasting as seen from backstage

ByCorrado Manenti 04/09/201728/08/2022

During the summer shutdown, I travelled around Indonesia with a group of people I didn't know, and in the long hours of the transfer we also happened to talk about each other's jobs. So I found out that the most frequent questions from non-fashionistas are about trends: what are they? What will be in...?

Social Media | Cool Hunting | Fashion Start-up

Will we die normcore?

ByCorrado Manenti 03/07/201724/08/2022

Remember Normcore? Somewhere between a trend and a subculture, the movement ironically proposed anonymous clothing such as baseball caps, washed-out denim and trainers to escape the hysterical obsession with fashion peacocks. Normcore, as a latest-generation trend - i.e. evolved entirely online - has demonstrated with its...

Brand Design | Brand Marketing | Cool Hunting | Social Media

Inspiration how ideas are born

ByCorrado Manenti 16/12/201628/08/2022

In every object, representation and work of art, the main engine that moves the hand of the artist is what in Romanticism was considered an inner genius. In the Stilnovo poets it was represented by angelic women, while in ancient Greece it took the form of a muse: inspiration. It is very difficult to define an abstract concept such as inspiration.

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