Blog

In this section of the site you will find the collection of all articles written from our team where we tell you about our method and answer some of the most important questions for those who want to build something of their own in fashion.

fashion storytelling

Storytelling in fashion: everything you need to know

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pricing strategy

How to develop a pricing strategy for your fashion brand: BAD method guidelines

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A tablet shows an article entitled "How much does it cost to start a clothing brand?" enriched with pictures of clothes and fabrics, offering insights into the expenses involved in launching a fashion line.

How much does it cost to create a clothing brand: a complete guide to costs

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digital fashion market

How to face the challenges of the digital fashion market with the right strategies

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Tablet showing a web page on clothing production in Italy with text in Italian, surrounded by sewing equipment.

Small volume contract clothing production: how production works for emerging brands

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An iPad shows a digital guide entitled 'How to Integrate Armour in Your Brand', which presents colour palettes and images of the work area, all against a bright magenta background to highlight the power of armour.

Armour guide for fashion branding: how to use colours strategically

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The screen of a tablet shows a guide on how to open a clothing shop in Italy during a crisis, with pictures of clothes and shopping bags. The background shows the interior of a chic clothing shop.

Complete guide on how to open a clothing shop in Italy

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who invented jeans

Who invented jeans? The true history of denim

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fashion co-branding

Co-branding in fashion: a strategy to increase visibility and credibility

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SUSTAINABLE FASHION

Sustainability and circular fashion: strategies for an eco-friendly brand

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Tablet displaying a comprehensive guide entitled 'How to create a Business Plan for your fashion business', with images of fabrics, collaboration between people and planning materials for your fashion brand.

How to make a business plan for a fashion brand. 10 tips

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fashion blogger

Fashion bloggers in 2025: who they are, what they do and why they are still relevant

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Tablet showing a guide on how to make swimwear, surrounded by samples of swimwear fabrics and a pair of swimming goggles.

How to create a swimwear line?

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A tablet presents a fashion guide called "What are the fashion trends 2025?", full of vivid images of different models and outfits that define the trends of 2025.

Fashion trends 2025: tips for your brand

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fashion seasons

Fashion seasons: everything you need to know to launch your own fashion line

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sales channel

Choosing the sales channel for your fashion brand: e-commerce, retail or marketplace

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Shooting fashion

Fashion shoots: how to create the perfect photo shoot for your brand

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Tablet showing a fashionable article in Italian on cruise and resort collections with an image of a ship's porthole.

Quick guide for not getting lost among the various resort cruises and pre-collections

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The complete guide to creating fashion moodboards.

Fashion Moodboard: what it is and how to create an effective one

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A 'Launch Guide' on creating inclusive fashion specifically for curvy sizes is displayed on a tablet screen.

Creating inclusive fashion: a guide to launching a line for curvy sizes

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visual identities bad method

Creating a visual identity for your fashion brand: BAD method

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A tablet presenting an Italian guide on how to create an accessories brand, enriched with vivid pictures of bags and scarves, ideal for fashion accessory enthusiasts.

How to create a fashion accessory line: a complete guide

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how to create an outwear brand from scratch

How to create an outerwear brand from scratch: the complete and practical guide

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how to create a fashion portfolio

Fashion portfolio: a complete guide for aspiring fashion designers

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capsule collection meaning

Capsule Collection: meaning, examples and how to create a successful collection

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how to create a sweatshirt brand

How to create a sweatshirt brand: the BAD method for sweatshirt production

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how to create a T-shirt brand

How to create a t-shirt brand: complete guide to creating your own t-shirt brand 

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Promotional graphics for the maternity product line on a tablet display.

How to develop a maternity line ideas, challenges and tips

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A tablet showing a website page in Italian about the launch of a scarf line, with pictures of women wearing different scarves.

Launching a line of scarves, foulards and shawls: ideas and strategies

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An Italian-language guide on the creation of wedding and formal dresses displayed on a tablet screen.

How to Create a Bridal Line?

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Tablet showing a presentation on the development of the hat collection with various coloured hats in the background.

Developing a hat collection: where to start

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Tablet showing a guide to creating a successful bag line in Italian on a pink background.

Guide to Creating a Successful Handbag Line +6 Tips

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Tablet showing a page on 'introduction to brand design' related to the fashion business, with images of fabric samples and design materials underneath.

Introduction to brand design with the fashion business designer

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Tablet showing an advertisement or guide in Italian for tennis and padel equipment, including tennis and padel clothing with accompanying images.

Creating a clothing line for Tennis and Padel: The Guide to Getting Started in 2025

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Tablet showing a guide on how to create a clothing brand in Italian, containing images of fashion garments and models.

How to create a clothing brand: a guide to creating a fashion brand

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An Italian fashion trend guide 2024 will appear on a tablet screen.

Fashion trends of 2024, designers, iconic objects and garments, market trends

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Tablet display showing a guide on how to create a streetwear line in Italian.

How to Create a Streetwear Line?

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Tablet showing an article on Barbie's influence on fashion with a doll's face visible at the top.

The Rebirth of Barbie: How Barbie Mania is Influencing Fashion

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A tablet showing a page on the creation of a sportswear brand with images of women in athletic poses.

How to create a sportswear line

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Digital article on how to become a designer after the age of 40, with tips on how to change careers and succeed in the fashion industry.

How to Become a Stylist after 40?

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A tablet on which a guide to creating a press release is displayed, with accessories such as glasses, a red mug and a keyboard on the desk.

How to prepare a bombproof press kit

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Top view of a digital tablet showing an article in Italian about searching for ideas and inspiration, with a person typing on a keyboard in the background.

Inspiration how ideas are born

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Digital visualisation of a comprehensive fashion guide 2023 in Italian, showing trends, styles and market insights.

Fashion trends of 2023, designers, iconic objects and garments, market trends

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Digital tablet showing a presentation on discovering private label strategies and customisation in fashion.

Private label - what it is and when to use it

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An electronic tablet displaying a page on fabric printing processes in Italian, with a coloured fabric motif in the background and images of printing machinery at the bottom.

How Fabric Printing Works

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Tablet showing an article in Italian on fashion trends and the need for new designers in the era of fast fashion.

Do we need new designers? Making fashion in the times of fast fashion and the mass market

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Tablet showing a colourful nebula background with text in Italian on fashion product design.

How do you design a fashion product?

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Tablet showing an Italian e-learning course entitled 'how to be a fashion designer (and sell) without fashion school' with an image of a person working on fashion design.

How to become a real designer and start selling (without fashion school)

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Tablet showing a presentation slide with the Italian text 'introduction to operations' on fashion industry operations.

Introduction to operations with the fashion business designer canvas

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An e-book or digital publication on a tablet screen about fashion industry marketing and distribution with images of shopping bags and a retail shop.

Introduction to Marketing & Distribution

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Tablet showing a page on 'fashion business designer canvas' with text in Italian that translates to 'our innovative method to create your fashion brand'.

Introduction to the canvas: meet the fashion business designer

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Tablet showing the cover of a digital magazine entitled 'Start-Up In Fashion' by Fashion Business with various pictures of people working in the office.

Fashion start-ups: which tax regime to choose?

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The cover of the e-book entitled 'Making Fashion in Italy' includes businessmen shaking hands, the Fashion Business logo and a subtext on advice on participating in financing and financial opportunities in the fashion industry in Italy.

Fashion in Italy: incentives for doing business

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Digital tablet showing an Italian text entitled 'Lo Storytelling Secondo Versace' with images of rich decoration and classical art at the top and bottom. The background is a shade from red to brown.

Versace: the storytelling of Italian fashion history

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A guide entitled 'How to Write Product Descriptions' appears on a tablet screen with text and photos describing how to master the art of copywriting for e-commerce.

How to write product descriptions with copywriting

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Tablet showing a guide entitled 'ENTREPRENEURSHIP IN FASHION INSTRUCTIONS FOR USE' with pictures of a thinking man, a note 'This is my story' and a person using a tablet. The text advises entrepreneurial survival.

Entrepreneurs in fashion: instructions for use

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A tablet displaying an e-book entitled 'How to Tell Your Brand Story' with a picture of a heart-shaped book page on a shaded background.

Fashion business and fashion industry - communication strategies 2.0

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A tablet showing an e-commerce guide in Italian entitled '4 Mistakes Not to Make When You Want to Sell Online' with pictures of online shopping and the best methods to boost sales.

4 important mistakes of those starting to sell fashion online

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A tablet screen shows a text in Italian about the launch strategy of the collection with images of a woman dressed in red and someone using an illustration of a rocket launcher.

Collection ready and brand in mind? Tips on how to start your own fashion start-up.

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Tablet showing the cover of a book entitled 'Building Your Brand with Strategy' with the subtitle '9 Points for Approaching Brand Design', which shows pictures of people working on brand design and discussing innovative methods.

Want to create your own clothing brand? Here are the 9 essential points from which to start!

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Tablet showing a guide on how to make a fashion collection in Italian, with pictures of a sewing machine, colour samples and a designer, using the best production methods.

The best methods of fashion production

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An e-book entitled 'Successful Emerging Designers' is displayed on a tablet screen with tips on how to build a personal brand in fashion, with photos of designers and fashion articles on a red background, together with insights into the best methods of fashion production.

4 fundamental steps to becoming a successful designer

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On a tablet is displayed a digital document entitled 'Rethinking Corporate Blogging' with a subtitle on storytelling strategies in business. Around it, work-related objects such as laptops, plants and stationery emphasise modern methods of merging fashion and production for an effective corporate blog.

Why should you really have a blog?

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The screen of a tablet shows a red and white page with the Italian text 'L'Arte di Capire (e Vendere) ai Millenials' and two photos of individuals underneath, highlighting that it is all about style to beat the crisis.

Why Demna Gvasalia is the first designer to truly understand millenials

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A digital tablet displays a text in Italian: "Can you really predict a trend?" against a shaded background. The screen shows a notebook with the word 'TREND' and some graphics, capturing the elegant essence of modern analysis amidst current trends.

Can a trend really be predicted?

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A tablet showing an Italian guide entitled 'How to Make a Menswear Brand' with pictures of suits, a man in a suit and a wardrobe, emphasising that beating the crisis is always a matter of style.

Everything you need to know to start your menswear brand

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Tablet showing an Italian guide entitled 'Fashion Blog Instructions For Use' in impeccable style. Below, there are images of people working collaboratively in an office environment.

Fashion Blog: Instructions for use

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An iPad displaying an Italian text on start-up advice for aspiring fashion entrepreneurs, with images of a person, a woman in front of a laptop and a collage of colourful icons at the bottom, emphasises how to cope with the crisis while maintaining impeccable style.

The 11 things you absolutely must know if you want to create a fashion start-up

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A tablet showing an Italian guide to using social media to promote a brand, with images of social media apps and marketing images, integrates trendy fashion elements together with modern techniques of production methods.

How to make your brand very social

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A tablet displaying a text in Italian 'Do you want to be a designer too? Everything schools don't teach you' with a collage of fashion and interior design images, inspiring you to overcome the crisis with your unique sense of style.

Do YOU also want to be a designer? Everything that fashion schools don't teach you

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The screen of a tablet shows an Italian text on beating the crisis through marketing and strategic positioning, accompanied by elegant images of a laptop, a notebook, coffee and people at work.

Beating the crisis is a matter of style

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The screen of a tablet shows an Italian guide entitled 'HOW TO WRITE A PROFESSIONAL BLOG' with hands typing on a laptop in style and images related to blogging.

Anatomy of a professional fashion blog

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The text in Italian on a tablet screen reads 'COME SCRIVERE UN FASHION BLOG - LA PROFESSIONE DEL CONTENT EDITOR PRIMA DEGLI INFLUENCERS'. The screen shows three small images of people working on laptops, demonstrating that mastering the craft is a matter of style in beating the crisis.

How to write a quality fashion blog

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