Brand Marketing | Brand Design | Fashion Start-up

Entrepreneurs in fashion: instructions for use

ByCorrado Manenti 12/03/202124/08/2022

Fashion is a lifestyle and has become a staple in people's lives it is a multi-billion dollar industry and it is not just about designing clothes. As a customer benefit, it's not just about what you wear, it's also about how you behave your aspirations and beliefs

Brand Design | Brand Marketing

Want to create your own clothing brand? Here are the 9 essential points from which to start!

ByCorrado Manenti 05/02/202128/08/2022

There comes a time Grit and ideas, as well as imagination and passion for fashion, are the key to success for one's brand. Nevertheless, they are not the totality of the elements needed to embark on a career that brings real results. Without imagination and originality the risk is ...

Brand Marketing | Brand Design | Fashion Start-up

4 fundamental steps to becoming a successful designer

ByCorrado Manenti 13/04/202011/08/2022

Many young people who are passionate about the world of fashion wonder how to become a fashion designer, and I can tell you right now that you will have to work hard to achieve this and it will not be easy! Training is very important to become a good stylist, however, it is not enough: in fashion schools they teach you how to create a...

Brand Communication | Brand Design | Brand Marketing

How to use digital channels to create your fashion brand

ByCorrado Manenti 15/03/202028/08/2022

Speak to your audience using their language and tell them what they care about.? JONATHAN LISTER How to use digital channels to create your Fashion Brand? Jonathan Lister quickly shows us how important it is to use the language of our audience so that they easily understand the message we want to convey and provide...

Brand Marketing

How to write foolproof headlines

ByCorrado Manenti 31/10/201728/08/2022

Now that we have clarified that writing for SEO actually means writing for your potential customer, and therefore creating content that they can easily find in the form of Google search results, we have to worry about making sure that this content gets read. Imagine that your potential customer has done a search....

Brand Communication | Brand Marketing | Social Media

Do you want people to read what you write? Write for SEO

ByCorrado Manenti 24/10/201728/08/2022

Although a corporate blog is quite different from a personal one, we must not forget that a blog still needs readers: a blog that does not get read is a blog that does not convert, and a blog that does not convert is a waste of time and resources. If you want what you...

Brand Communication | Brand Design | Brand Marketing | Cool Hunting

Trend forecasting as seen from backstage

ByCorrado Manenti 04/09/201728/08/2022

During the summer shutdown, I travelled around Indonesia with a group of people I didn't know, and in the long hours of the transfer we also happened to talk about each other's jobs. So I found out that the most frequent questions from non-fashionistas are about trends: what are they? What will be in...?

Brand Design | Brand Marketing | Fashion Start-up | Fashion Trend

This is why every brand should have its own iconic piece and memes

ByCorrado Manenti 07/07/201728/08/2022

Alessandro Michele's Gucci Cruise 2018 collection was an extraordinary success in terms of publicity. Beyond the criticism that followed the fashion show and beyond the choice (judged highly questionable) of having indie musician Lucio Corsi and Baustelle frontman Francesco Bianconi walk the runway, Michele achieved the...

Brand Design | Brand Marketing

Everything you need to know to start your menswear brand

ByCorrado Manenti 07/04/201728/08/2022

There are no longer any half seasons. With the Euro everything costs twice as much. On the Internet you can sell anything. Taking too many things for granted is the easiest mistake to make in any field, but for an up-and-coming designer it is particularly difficult to make up for it when an already established project starts to wobble for this very reason. If...

Brand Communication | Brand Design | Brand Marketing | Social Media

Fashion Bog: Instructions for use

ByCorrado Manenti 17/03/201724/08/2022

If you aspire to become a style influencer, the Internet is the tool for you. Of course, being able to stand out from all those who have the same ambition as you is not easy, but with clear ideas and a bit of organisation this obstacle can easily be overcome. Tavi Gevinson,...

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